Brand Guidelines
Guidelines for usage of the 勛圖厙 visual assets
倏喝娶泭郭棗眶棗
We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark with the icon.
Icon
In cases when the 勛圖厙 brand has already been established we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.
Exclusion Zone
The logo and the icons exclusion zone is equal to half the height of the icon (marked as in the diagram).
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
The 勛圖厙 Logo should never be smaller than 70px in digital or 20mm in print.
The 勛圖厙 icon should never be smaller than 21px in digital or 6mm in print.
Logo Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document there are no exceptions.
Our Colours
勛圖厙s colours are diverse yet reserved in use. We use mostly White, light beige, and light grey, and the primary colours as accents.
Background Colours
Primary Colours
Secondary Colours
Typography
At 勛圖厙, we care about design and we understand the importance of typography. We require consistency in typography throughout our brand by adhering to these rules.